BRANDING | WEB DESIGN
ABOUT THIS PROJECT
The Mama Ladder™ International is a brand-new partnership between mompreneurs Crystalee Beck & Lynette Evans. These two powerhouses came to me with so much motivation and action taking-- and it paid off!
During our sessions together, we mapped out a strategy of creating an optimized website that encouraged sign-ups, and an irresistible freebie course geared specifically towards their dream clients.
As part of my Luxe Branding & Web Design experience, I designed their freebie and set up their entire 3-day email course automation in Mailchimp.
The entire experience is designed to captivate visitors and turn them into clients and raving fans!
From a branding standpoint, Crystalee and Lynette wanted a clean, feminine design with a touch of whimsy-- that appeals to their mama target audience. Ladders, confetti and gold foil find their way into much of the design, but keeping things subtle and modern at the same time!