New Site Launch: Loving Life With Liz


Branding | Web Design

About This Project

For my latest site design, counselor and business coach Liz White was looking for a web presence for her brand "Loving Life With Liz" that screams glitz, glam and high-heeled confidence.

After a successful career as a mental health counselor, Liz wanted to build coaching business that allowed women to bust through blocks and pursue the life of their dreams!

After our brand intensive session, we established that Liz is a lover of fashion and shoes, and how the perfect pair of high-heels can give a woman the very boost they need to step forward with confidence.

I used that iconography throughout her logo concepts, and sprinkled in plenty of glitter and pink to match. Check out the style guide below.

Once we got into the site design, Liz opted to use Squarespace because of the ease of maintenance going forward. I decided to use the Horizon template, which has quickly become my favorite because it offers a lot of flexibility. With a little code, I am able to achieve just about anything the client wants, including the opt-in box above the fold, linking to her email freebie through Infusionsoft.

My Luxe Branding & Design package comes with complete email automation setup for your freebie. That means I will design the freebie, and integrate it with your email service provider (think Mailchimp, Aweber, Convertkit) and even design the emails so that your new subscriber’s experience is completely on-brand and luxe! Check out Liz’s site, and see it all in action here.

If you are looking for a luxe brand and website of your own, now’s the time to reach out! Head over to my contact page, and apply for one of my Complimentary 30-minute Brand Breakthrough sessions, and let’s get the ball rolling!

Anjelica Dezel

Anjelica is a web designer & luxe brand strategist. I help female entrepreneurs ditch the website shame and build a brand that sells out their high end packages!