Web Design: The Mama Ladder




The Mama Ladder™ International is a brand-new partnership between mompreneurs Crystalee Beck & Lynette Evans. These two powerhouses came to me with so much motivation and action taking-- and it paid off!
During our sessions together, we mapped out a strategy of creating an optimized website that encouraged sign-ups, and an irresistible freebie course geared specifically towards their dream clients.
As part of my Luxe Branding & Web Design experience, I designed their freebie and set up their entire 3-day email course automation in Mailchimp.
The entire experience is designed to captivate visitors and turn them into clients and raving fans!
From a branding standpoint, Crystalee and Lynette wanted a clean, feminine design with a touch of whimsy-- that appeals to their mama target audience. Ladders, confetti and gold foil find their way into much of the design, but keeping things subtle and modern at the same time!


Anjelica Dezel

Anjelica is a web designer & luxe brand strategist. I help female entrepreneurs ditch the website shame and build a brand that sells out their high end packages!